THE STUDIO / LONDON · MUSCAT
An instinct
for the unexpected.
A personal practice shaped by a life in fashion, art, image-making and collecting.
AMR ALI — FOUNDER & CREATIVE DIRECTOR
Amr Ali.
An Omani creative director with an international point of view.
From his years in fashion to his work across interiors, art and visual culture, Amr Ali has built a creative practice guided by individuality rather than formula. His experience between London and Oman informs a perspective that is both international in outlook and deeply personal in expression.
AMR STUDIO, founded in 2016, brings these disciplines together in private residences, hospitality and creative consultancy.
CREATIVE DIRECTION / INTERIOR DESIGN / ART & COLLECTING
02 / THE INFLUENCES
A life spent
looking closely.
The influences are varied. The vision is singular.
03 / THE PHILOSOPHY
“One of one —
not one of many.”
We begin with the individual, not a predetermined aesthetic. A room should feel entirely its own, from its architecture to its quietest detail.
04 / THE APPROACH
From first conversation
to final detail.
A collaborative, considered process — led by instinct, informed by experience, delivered with care.
Listen
Understanding the client, the architecture and how a place should feel.
Envision
Establishing a complete creative direction — from materials and light to art and objects.
Realise
Refining every detail until the whole feels entirely inevitable.
THE NEXT CHAPTER
Shall we create
something exceptional?
Private residences, destinations and creative direction.
PRIVATE ENQUIRIES ↗