As the First and Foremost Arabian Designer to showcase Fashion Collections on the Official London Fashion Week schedule, Amr has secured his reputation as the modern Face of Oman. Releasing his seasonal ranges through the worlds most prestigious stores and locations, including Colette Paris, Harrods London, Harvey Nichols International, Saks, Bloomingdales and Net-a-Porter, the brand proved both a commercial success, yet maintained a cutting edge reputation through profile reports in the worlds most respected publications; Vogue, V Magazine, Vanity Fair, Harpers Bazaar, Tatler, ID, Dazed and Confused, Hunger, FT How to spend it, Sunday Style, Pop to name a few.

Dubbed “Fashion Insiders Choice” Vogue UK, and by the LVMH Group’s internal report “One to Watch,” the Fashion Label “BodyAmr” provided a platform for an extension into other industries.

A M R Studio design signature has now pivoted through industries to include Architectural Interior Design, Creative Direction, Photography and a Furniture design.